Are you planning to run ads on Facebook? Or are you looking for some best tools to track website traffic? Well, you are on the right platform.
In this article, I am giving you 10 reasons to set up a Facebook pixel.
Let’s start with, what is Facebook pixel?
In simple words, the Facebook pixel is a short-code that you placed on your website to track the visitant.
Let’s move to 10 reasons to setup the Facebook pixel.
1. Facebook Pixel used to improvise your Facebook Marketing.
Facebook pixel is used to track the audience, who visited your website or taken some kind of action on your website.We improvise our marketing strategy, by using remarket or retarget techniques. We can retarget those people who already visited your website. When someone finds your website through Google or in the form of your Facebook ad, they might busy with someone. So it’s easy for them to visit your site and leave without taking action any actions.
By re-targeting them on Facebook, we can recall them to come back.Possibilities of conversions are more here because they know who we are.
2. Track Customers across their device.
Facebook pixel gives you a more specific result, where you can track customers across their devices.
For example, If people visiting your ad on mobile but switch to desktop while purchasing. This helps you to optimize your ad.
3. Facebook Pixel helps you to refine your ad strategy & calculate your ROI.
Facebook pixel helps you to refine the strategy, as we discussed before we can target customers across their devices and also it helps you to track the specific action (Add wish list, Add to cart, visited some pages).
From this more specific result, it helps you to understand Return On Investment (Returns on which you spend).
4. The Facebook pixel offers 2 core functions.
- Custom Conversion.
- Custom & Standard Conversion.
Custom Conversion:
Before we proceed to custom conversion we need to understand, what is conversion?
Typically it refers to the completion of the desired goal or the action.
From this, you will get an idea of a custom conversion.
Customization of conversion is called custom conversion. It allows you to measure unique activities & optimize your ads for the events.
Let’s take an example, you are providing digital marketing services, and you wanted to see, who has subscribed to your services. By setting Facebook Pixel on the Thank You page, you can calculate the number of conversions.
Custom & Standard Conversion:
As we discussed above custom conversions, it helps you to track on customized events (Thank You page). Here the question arises, whether Facebook pixel helps you to give a more specific result. For Example, if you have an e-commerce site you wanted to know more about which specific product is the highest selling & which is the lowest one. The answer is yes. Facebook pixel also helps you in this situation.
It’s pretty right.
Here you need to use a standard conversion event. Here we are going to discuss it.
It is more complicated to set up than custom conversion. Because you need to modify pixel slightly, but its more Robust solution.
A standard event is an optional code that you add to the base of your Facebook pixel code. Standard pixel code only placed on the specific page, not on every page.
How to set up this, it takes little bit coding knowledge & I won’t dig into that in this article.
It’s not rocket science to set up this, just handover to your web designer to do for you.
5. Facebook Pixels gives you better idea of which tactics are working and which aren’t;
Pixel helps you to give more gives a better idea of which tactics are working & which aren’t;
For example, you are providing digital marketing services and running an ad on it lets take an example of social media marketing & SEO and using different tactics for each service. Now you wanted to find SEO tactics are working better or not by using the features of the pixel such as custom conversion, the standard conversion and also device tracking feature of the pixel, from this you can estimate which tactics are working or which aren’t;
6. Most Important feature about this waste less money on ads.
Suppose you are running an ad on Facebook and you wanted to test whether it is working fine or not? If not, you can switch it off and you can shift the budget on another campaign which is working fine. This will help us to save money.
But we wouldn’t be able to do that without the pixel’s data.
7. Facebook pixel is also instrumental in re-marketing effort.
One of the best features of Facebook is the custom audience.
We can customize the audience it gives data of who already interacted with your business by using this feature we can remarket the audience again 70% conversions happen here.
8. Facebook pixel helps you to create lookalike audience.
Lookalike audiences are created by our custom audience. Creating a larger audience increases your potential reach.
A Lookalike Audience is a way to reach new people who are likely to be interested in your business because they’re similar to your best existing customers.
9. Facebook Pixel helps you to optimize your ads.
The Facebook pixel is code that placed on your website. It helps you to track conversions from Facebook ads, and also helps to build targeted audiences for your
Facebook pixel implements the following feature to optimize your ads such as.
- Remarket to people who already taken some kind of action on your website.
- You can track an audience across their devices.
- Facebook Pixel collects data on who buys from your site and how much they spend; it can help optimize your ad audience based on value.
- Facebook pixel helps to optimize conversions that align more closely with business goals, like purchase, signups, add to cart, add payment info.
- It helps to expand your potential customer base by using the Lookalike audience feature.
10. There is no downside to adding a Facebook pixel to your website.
There is no downside to adding a Facebook pixel to your website.
You can easy to install the Facebook pixel, in a matter of a minute.
It will not reduce the loading time of your website.
Conclusion
Running ads is very easy, but the most important task is how well it is optimized to get maximum ROI on your ad. It can be done only by using a Facebook pixel. We learned about, top ten reasons to set-up the Facebook pixel.
What are you waiting for? Get started with Facebook pixel now, to put your business to the next level.
Have you installed a Facebook pixel? How much do you benefit from Facebook’s tracking pixel?
Leave us a comment and let us know what you think!